With so many businesses requiring a sales team to stay profitable, managers can find it difficult to do all on their own.
As an Area Sales Manager, you’ll be in charge of managing your company’s sales operations in a specific geographic area. Expect to be busy since this could include multiple counties.
Area Sales Manager Duties and Responsibilities
Your basic tasks will usually include the following:
- Recruiting and training sales staff
- Allocating areas to sales representatives
- Developing sales strategies and setting targets
- Monitoring your team’s performance and motivating them to reach targets
- Compiling and analysing sales figures
- Possibly dealing with some major customer accounts yourself
- Collecting customer feedback and market research
- Reporting to senior managers
- Keeping up to date with products and competitors
- Maintaining and increasing sales of your company’s products
- Reaching the targets and goals set for your area
- Establishing, maintaining and expanding your customer base
- Servicing the needs of your existing customers
- Increasing business opportunities through various routes to market
- Setting sales targets for individual reps and your team as a whole
Working Hours for Area Sales Manager
You’ll usually work Monday through Friday from 9 a.m. to 5 p.m. However, be required to work longer if necessary.
You’ll be located in an office, but you can travel to your head office, as well as your sales team and customers. It’s possible that you’ll be required to attend conferences, trade shows, and exhibitions. You could be traveling abroad if your company sells goods in other countries.
Average Salary of an Area Sales Manager
Figures are only meant to be used as a reference. Starting wages for area managers vary from $56k to $66k a year, plus commission. Six-figure wages are possible for experienced or high-performing area managers.
The majority of businesses pay a base salary plus a bonus or commission scheme.
Why do you want to be a sales manager in an area?
With enough experience and a clear track record, you could advance to Regional Manager and manage a wider sales area, or you could be promoted to higher-paying and more accountable positions including Regional or National Sales Manager or Sales Director. Typically, the pay plan includes a vehicle, expenses, and a pension.
The most difficult task of becoming an Area Sales Manager
Finding the right people to work with. Your work might require some overnight stays away from home, depending on the size of the area you cover.
What are the requirements for an Area Sales Manager?
You’ll need a track record of success in sales and meeting goals, as well as previous sales management experience. While some employers prefer candidates with a business degree, formal qualifications are not always required.
You’ll almost certainly need a degree or at least a certificate in a technical field like hi-tech, IT, or engineering. Alternatively, you may have extensive business expertise acquired from design or manufacturing experience.
You will be required to have prior sales and management experience. In most cases, the employer will have some product training as well as training on the company’s internal sales administration systems.
Skills needed to be an Area Sales Manager
You’ll need the following skills:
- Initiative and enthusiasm
- Excellent communication and ‘people skills’
- Good planning and organisational skills
- The ability to work calmly under pressure
- Good IT, budget and report writing skills
- A full driving licence
- Foreign language skills are increasingly useful
- Excellent sales and negotiation skills
- Good business sense
- The ability to motivate and lead a team
Search for Area Sales Manager jobs